Suan Leong Hang (M) Sdn Bhd was established in 2000 (the Year of the Millennium Dragon). It is a company specialising in the research, development, production, and sale of high-quality Chinese religious ritual products. Under the leadership of founder Mr Goey Lai Poh, the company has grown steadily over the years. Mr Goey has consistently kept pace with market trends in religious products and is committed to driving innovation and business expansion, successfully transforming a small enterprise with just 8 employees into a company employing more than 80 staff.
As the business continued to expand, the company invested in approximately 15,000 square feet of land in the Bukit Minyak Industrial Area, Penang, in 2006 and officially relocated to a modern manufacturing facility to meet increasing market demand.
The company’s core business encompasses the research, production, and sale of high-quality religious ritual products. It is also actively involved in the Chinese religious goods sector, serving both domestic and international markets. Through its commitment to product quality and strong reputation, the company has achieved sustained growth, earning the trust of customers from all sectors and gradually establishing itself as a leading brand in the local market.
To further enhance product quality and management standards, the company obtained ISO 9001:2000 certification in 2006, ensuring continuous quality improvement across its operations.
Following ISO certification, the company expanded into markets including China, Taiwan, Australia, South Korea, Vietnam, and other Southeast Asian countries, with plans to enter the Indian market in the future.
To meet growing demand in China, the company established a business development centre in Guangdong Province in 2008, together with an office and product showroom in Zhongshan. A branded retail outlet was also opened in Guangzhou to actively promote and market its products. As business operations in China expanded rapidly, an assembly production line and warehousing centre were established in Zhongshan to improve supply efficiency and meet market demand.
In addition, the company continuously develops innovative products and actively participates in religious ritual product exhibitions throughout China, providing consumers and industry professionals with a wider range of high-quality product choices.
Over the years, Suangleonghang has continuously invested in the research and enhancement of ritual lighting products. In recent years, its newly launched lighting products have widely adopted LED (Light Emitting Diode) technology as a replacement for traditional high-energy-consumption bulbs.
LED lighting offers the advantages of low heat emission and contains no harmful substances such as mercury or ammonia. It is safe for use and contributes to reduced energy consumption and a lower environmental impact. In addition, LEDs have a lifespan up to 100 times longer than conventional bulbs, significantly reducing replacement frequency and maintenance costs.
In terms of materials, the company uses high-grade polycarbonate (PC) and acrylic as its primary materials. Polycarbonate offers excellent heat resistance, impact resistance, durability, and resistance to breakage, significantly enhancing product safety and longevity.
In line with its environmental commitment, the company has also introduced eco-friendly smokeless lamp oil, which is odourless and smokeless while meeting modern environmental standards.
In mid-2010, the company officially entered the premium incense market, launching floral, agarwood, and sandalwood incense collections. It also developed premium products such as lotus lamps that combine crystal and copper materials, as well as high-end coloured crystal oil cups, further enhancing product value and strengthening the brand’s market position.
All lotus lamp series products feature a detachable design for easy cleaning and maintenance, helping to ensure the lotus leaves remain clean and bright over time.
Built on integrity, driven by passionate service, technological innovation, and continuous improvement.
Reputation first, quality foremost, mutual benefit, and customer-focused service.
To continuously develop and innovate a diverse range of religious ritual products while actively promoting the Suangleonghang brand across international markets.
To become the first publicly listed company in the religious ritual products industry, leading industry trends while preserving and promoting traditional Chinese culture.
If you need praying materials for your home, you have come to the right place. There are many different options available.
968, Jalan Perindustrian Bukit Minyak 5, Kawasan Perindustrian Bukit Minyak, Mukim 13, 14100 Simpang Ampat, Penang, Malaysia.